the future of branding is here.
We are a global design collective actualising pure ideas. We see the essence of an idea, story, person, or feeling, and we distill it to its purest form. We do this intuitively and create lasting impressions.
We believe in ideas and designs that are timeless, sustainable and future proof. We partner with brands and businesses to innovate and push forward in new directions, challenging the norms with game-changing ideas.
Art meets material design.
We think about the massive global plastic problem, and we see the future emerging. Recycled being the new luxury. Based in serene coastal village of Rymättylä in Finland, DURAT manufactures beautiful modern surfaces and objects using post industrial waste plastics and is 100% recyclable. MOST approached DURAT to create the PALACE collection, using natural pigments once used by painters in the golden age to dye the resins contained in the material.
The PALACE collection, by MOST
Ingenuity is part of the solution, where we make beautiful, modern, and timeless products that use up our waste, and are recyclable back into the production. Creating a closed production loop.
The DURAT Palace collection is our statement. It’s saying we believe in the human spirit of innovation while respecting our place in nature. Our future hangs on the balance of using and reusing. Our material is at the center of that balance. We recycle what is polluting and sparsely use raw earth materials to give our material a life well into the future.
Aside from the actual material design, MOST has developed the entire branding for DURAT Palace.
What draws people to a cause or an idea? A compelling and well told story. We understand the power of storytelling and apply it with those who have the passion and vision to do great things. Good storytelling captures the imagination in people, and creates lasting connections. This is the power that makes people believe.
In 2007, three friends began a shipping company. They saw the beauty and power of great sailing ships that use only the wind as a means of propulsion. They decided to create the world’s first modern “emission free” shipping company, Fair Transport was born.
MOST was brought on board to help them transform their passion and vision into a cohesive brand.
Across the seas by wind.
MOST built a new brand platform based on the inspirational journey at the core of the story, the pioneering spirit of three men.
The project involved creating a new identity including brand name, tagline, logo design, font family, new photography guide for new photographic material and a fresh tone of voice.
The future of male grooming.
The current landscape of male grooming is dominated by wet shaving. Traditional big names like Gilette have cornered the market and even the straight razor has made a comeback.
We analysed the Philips male grooming product portfolio and branding, to pitch them a new retail concept and shaving products.
The electric shaver as a lifestyle product.
Young men want to be inspired, and have a product that fits into their own lifestyle. They want something larger, to feel part of a ritual. The current state of over designed space ship shavers is not targeting a generation of future Philips ambassadors: Millennials. MOST formulated a new strategy and illustrate a new way forward for Philips male grooming.
what we do.
We are a collective of award winning talent in creative fields from around the world. Product designers, graphic artists, audio visual artists, sound composers, photographers, programmers, and illustrators. We are entrepreneurs and understand product development and strategic business direction to help make great ideas a reality.
We work with companies who wish to build or refresh their branding and provide a focus on the key areas where it sees the most growth potential. We also love to work with ambitious startups with visionaries looking to launch their ideas.
What we do:
- Branding and corporate identity design
- Product and packaging design
- Web and print design
- Photography and styling
- Audiovisual production
Got questions or a project that requires our expertise? Or perhaps looking for a possible collaboration? Here's the place to send us over your ideas.
We are also always on the lookout for new talent to join the collective, send us an email to find out more.
MOST COLLECTIVE V.O.F.
16 Zwaardstraat, 2.07
Den Haag, ZH, 2584 TX